Approaches to Management

APPROACHES TO MANAGEMENT Dr. M. Thenmozhi Professor Department of Management Studies Indian Institute of Technology Madras Chennai 600 036 E-mail: [email  protected] ac. in APPROACHES TO MANAGEMENT 1) 2) 3) 4) 5) 6) 7) 8) 9) Empirical Approach Human Behaviour Approach Social System Approach Decision Theory Approach Mathematical Approach Socio-Technical Systems Approach Systems Approach Contingency Approach Operational Approach REASONS & PROBLEMS 1) Semantic problems in management literature. 2) Contributions from different disciplines. 3) Misunderstanding of principles. EMPIRICAL APPROACH †¢ †¢ †¢ – – – –Study of managerial experiences and cases(mgt) Contributors: Earnest Dale, Mooney & Reiley, urwick. Features Study of Managerial Experiences Managerial experience passed from participationer to students for continuity in knowledge management. Study of Successful & failure cases help practicising managers. Theoretical research combined with practical experiences. †¢ – Uses Learning through experience of others †¢ – – Limitations No Contribution for the development of management as a discipline Situations of past not the same as present. HUMAN BEHAVIOUR APPROACH †¢ – – Organisation as people ) Interpersonal Behaviour Approach – Individual Psychology b) Group Behaviour Approach – Organisation Behaviour †¢ – – – – Features Draws heavily from psychology & sociology. Understand human relations.Emphasis on greater productivity through motivation & good human relations Motivation, leadership, participative management & group dynamics are core of this approach. HUMAN BEHAVIOUR APPROACH Contd.. †¢ Uses – Demonstrates how management can be effective by applying knowledge of organisation behaviour. †¢ Contributors – Maslow, Herzberg, Vroom, Mc Cleland, Argyris, Likert, Lewin, Mc Gregor, etc. Limitations â€⠀œ Treating management as equivalent to human behaviour. – Talks about organisation & organisation behaviour in vague terms. SOCIAL SYSTEM APPROACH †¢ †¢ Understanding the behaviour of groups & individuals. Features 1. 2. 3. 4. 5. Social System, a system of cultural relationship Relationship exist between external and internal environment of the organisation. Formal Organisation – Cultural relationships of social groups working within the organisation. Co-operation necessary Efforts directed – harmony between goals of organisation & goals of groups.SOCIAL SYSTEM APPROACH Contd†¦ †¢ Contributors – Pareto, Chester Barnard †¢ Uses – Organisational decisions should not be based on desires of one group alone but should reflect the interests of all the parties. †¢ Limitations – Broader than management & its practice – Overlooks many management concepts principles & techniques that are important to practising ma nagers. DECISION THEORY APPROACH †¢ Manager – Decision maker †¢ Organisation – Decision making unit. †¢ Features – Management is decision making. – Members of Organisation – decision makers and problem solvers. Decision making – control point in management – Increasing efficiency – the quality of decision – MIS, process & techniques of decision making are the subject matter of study. DECISION THEORY APPROACH †¢ Contributors – Simon, Cyert, Forrester, etc. †¢ Uses – Tools for making suitable decisions in organisations. †¢ Limitation – Does not take the total view of management – Decision making – one aspect of management MATHEMATICAL APPROACH †¢ †¢ †¢ Management- logical entity Actions- Mathematical symbols, Relationships and measurable data. Features 1. 2. 3. 4. 5. Problem Solving mechanism with the help of mathematical tools and techniques.P roblems Expressed in mathematical symbols. Variables in management – quantified. Scope – Decision making, system analysis & some aspect of human behaviour. Tools – Operations research ,simulation etc. MATHEMATICAL APPROACH Cont.. †¢ Contributors – Newman, Russell Ackoff, Charles Hitch, etc. †¢ Uses – Provided Exactness in management discipline. †¢ Limitations – Not a separate school – Technique in decision making. SOCIO -TECHNICAL SYSTEMS APPROACH †¢ Features – Social & technicals systems interact. This interaction is important for organisational effectiveness. – Organisation – governed by social laws as well as psychological forces. Technical aspects of organisation modified by the social aspects. †¢ Contributors – Trist, Bamforth, Emery etc. †¢ Uses – Organisational effectiveness depends on looking at people and their interactions and also at the technical environment in which they operate. – Change in technology – Change in social interactions at work place SOCIO -TECHNICAL SYSTEMS APPROACH †¢ Limitations – – – – Lack of total managerial view Concentrate on factory or other production system No new contribution People aware about the role of technology of the social system of the work placeSYSTEMS APPROACH †¢ †¢ †¢ †¢ †¢ †¢ †¢ An enterprise Man-Made system Internal parts Achieve established goals External parts Achieve interplay with its environment Manager integrates his available facilities with goal achievement. †¢ Uses – Quick Perception – Better Planning †¢ Limitations – Complicated – Expensive CONTIGENCY SCHOOL †¢ In developing management concepts the environment within which the concepts are to be applied has to be considered. †¢ Internal environment – Structure, Processess, Technology. †¢ External Environment – Social, Economic, Political etc. †¢ Features Appropriateness of a management technique depends on situation. –If – Then approach. OPERATIONAL APPROACH †¢ Management is a process. †¢ Universalist / Classist / Traditional Approach. †¢ This school concentrates on the role and functions of managers and distills the principles to be followed by them. †¢ Features – – – – – Functions of managers remain same Functions of management core of good management Framework of management Principles of management †¢ Contributors – Fayol, Lyndall Urwick ,Harold Koontz, Newman, Mc Farland, Taylor. †¢ Uses – Flexible & practical but not universal.

Why speeches are bad

It's that time of the year again. It's that time of the year where we have to write a speech, plain old useless speech which we are never going to use again. HI my names and I'm going to talk to you about public speaking and how painful and pointless it is. The time it takes to write a speech is frustrating and annoying, you spend days writing your speech or if your one of those kids who can't be bothered writing a speech, because of how frustrating It Is.You spend one of your busy nights trying to find a decent speech to copy off the Internet, don't worry Mr./Mrs. – lilt copy this speech off the Internet, I can't say the same for the rest of the class though. Then there's the speaking side of your public speech, the part where you spend the night before printing cue cards, rehearsing It around the house, you then get to your big day you feel prepared you've rehearsed you have even brought your cue cards to school. Then there's your big moment and you forget everything you hav e rehearsed, you Just had last year's public speaking champion speak before you.The butterflies in your stomach are going mad. You start reading your speech, you start stuttering so much that you keep your head down and start reading off your cue cards which are really just your speech cut up into several pieces. You finish your speech and wait for your feedback and all you get is C. Teachers will argue with you that public speaking isn't pointless that it will help you in the future, that maybe so but is it worth spending 4 weeks of school. Two of which are school holidays. Is it worth it? My name is -? and this is why I think public speaking is pointless and painful.

An Assessment of Heroism in the Characters of Gawain and Beowulf

An Assessment of Heroism in the Characters of Gawain and Beowulf Who is more heroic: Gawain or Beowulf? Hero (n): a person who is admired for great or brave acts or fine qualities (Merriam-Webster.com). While deciphering the true meaning of heroism for a few minutes something stopped me. In general opinion, most readers would consider Beowulf more heroic. And, according to the pattern of literature, film, and storytelling Beowulf is more heroic. But truly, it depends on which context you are viewing this upon. If we were to read the two stories in the Anglo-Saxon era, of which took place from 410 – 1066 AD, we could all agree Beowulf is the true hero. He fought off two monsters and a dragon among other beasts. When he fought Grendel he proclaimed, â€Å"it won’t be a cutting edge I’ll wield to mow him down, easily as I might†¦ He has no idea of the arts of war, of shield or sword-play, although he does possess a wild strength† (Greenblatt, 55). He acknowledges the pure strength of Grendel, and declares he will fight him without weapons because that is the just thing to do. He wants to be fair and square. A cowardly or even just average person would use any advantage to best the monster, but Beowulf has a true inner-courage, incomparable to anyone else in existence. He won battles nobody else could. Gawain had one battle to fight. He only volunteered because nobody else would except for his king, and he kept the â€Å"magical girdle† instead of show ing up as he promised to (giving the green knight a fair blow to his neck). He was fearful, where Beowulf was not. Beowulf fought bare-handedly when he didn’t even have to. So, physically or externally Beowulf was the true hero. In parallel the two stories yield a different answer, when viewing them from the eyes of a person alive in the 21st century. The true hero comes from within today. For example, someone who can lift three cars has less of a place in society than someone who can travel to third world countries and give food and shelter to those who are unfortunate. Gawain has more inner strength than Beowulf does. For example, in the days leading up to the meeting with the Green Knight, he is tested by temptations. One of those temptations is sex, and yet, despite the Green Knight’s wife’s strong sex appeal, he turns her away in the nicest way possible. The Green Knight was testing Gawain up until the moment he struck him with the axe. Gawain, fearful, kept the girdle that the Green Knight’s wife gave him because he believed it’s magical powers would save him. Therefore, he broke his promise. He was supposed to bear his neck, no shield, no protection. He lost his â€Å"tr oth† or his word by wearing that girdle. When he finds out that the Green Knight was testing him in his ability to keep his troth he was furious. He admitted, â€Å" Dread of the death blow and cowardly doubts meant I gave into greed, and in doing so forgot the freedom and fidelity every knight knows to follow† (Greenblatt, 235). After that the Green Knight forgives him because, like the readers, he sees Gawain’s strength in admitting his downfall and being truthful and regretful in the end. Beowulf is the opposite. He is egotistical and arrogant. Yes, he is significantly strong, but it is never enough. He always wants more. He always wants the fame, as when he left his men behind to take on the dragon, alone, despite his old age. Beowulf’s fault led him to his death, whereas Gawain’s humility saved his life. In today’s world all of us are faced with numerous different amounts of temptation. It speaks a lot to ones character to avoid them, and to speak for themselves in regret when they falter in their ability to deny those temptations. Gawain does this, when Beowulf is blind to his own faults. Today, Gawain would be the true hero. This is why when reading and interpreting the texts we must always consider context. Gawain is the real â€Å"person who is admired for great or brave acts or fine qualities† (Merriam-Webster). Gawain is the indisputable hero.

Backpackers in Thailand Essay Example | Topics and Well Written Essays - 500 words

Backpackers in Thailand - Essay Example the number of its inbound tourists (16% in the first half of 2009) is now limited to a decline of 5% in August 2009, which then shifted to a dramatic change of 10% increase in September and October 2009. Statistical calculations show that Thai tourism industry is expected to develop more favorable backpacker trends in 2010 by promoting budget youth travel. This further involves a brief observation on the principal and emerging markets in Thai backpacking tourism. For instance, beach tourism is Thailand is getting extremely popular among young backpackers from across the world. Keeping in focus the growing leisure market in Thailand, the government is expected to invest substantially on the beach vacation options while promoting a wide variety of beach activities and events for backpackers. Observing the backpackers arrivals to Thailand by nationalities, it is remarkable that the topmost backpackers are from the Asian countries while beach visitors from the UK, the US and other European countries are also increasing in number in the last 7 years (Berger, 2007). Some of the relevant statistical reports on backpackers to Thailand below will provide a clear picture (source: Tourism Authority of Thailand). In assistance of the beach tourism, new opportunities are evident in the health market emerging in Thailand. There are promotional efforts being carried out to provide improved quality services in the spa tourism of Thailand. The flourishing Thai spa industry plays an important role in the Thai economy. This is further associated closely with the medical tourism in Thailand - a relatively new market in the country. As Cohen (2008) explains the close bonding between the medical and spa industries of Thailand, â€Å"The hospitals seek to increase their share in the phenomenal growth of spa and wellness services, either by linkages to existing spas, or by establishing their own wellness centers.† (p. 254) Another significant market accompanying backpacker tourism is

Titanic Film and Jean Paul Sartre's Existentialism is a Humanism Essay

Titanic Film and Jean Paul Sartre's Existentialism is a Humanism - Essay Example It turns out the girl is on her way to Philadelphia for her anticipated wedding with her rich fiancà © Cal Hockley. She was stressed about her situation because she did not love Cal in the first place (Eaton 1). She, as a result, contemplates suicide as she makes her way up the deck where Jack arrives just in time to save her from the imminent death. Cal is obliged to invite Jack Dawson over for dinner at their first class dining table where Jack has to put up with Cal’s high and mighty hosts. Jack hereby gets a chance and invites Rose De Witt to the third class section of the ship where they dance for the better part of the evening, and the lady has the best time of her life. Jack made his living through sketching on the streets of Paris; due to this fact, Rose requests Jack to sketch her nude wearing only the blue diamond that was given to her by Cal. When later Cal finds out, he orders for Jack to be locked away (Eaton 5). The ship fatefully hits an iceberg and all the passengers in the ship are doomed, and their lives seem to be hanging on a weak thread. The ship begins to sink deeper into the cold water, and Jack and Rose struggle to find each other and run away from her fiancà © Cal. Secondly, a synopsis of the film will be discussed as follows. The journey to Philadelphia was meant for Cal’s and Roses’ wedding. They used the biggest ship by the name Titanic. Jack was a common man who made his living by sketching in the streets of Paris. He wins a trip on the Titanic during a game of cards, so he also boarded the Titanic. Rose did not want to marry Cal so she decided to take her own life, and this is where Jack comes in and saves her (Eaton 20). They develop a very strong friendship which later becomes a romantic relationship as they fall in love. Rose requests Jack to draw her nude as she wears only the blue diamond necklace. Cal discovers the drawing and conspires for Jack to be locked  away (Eaton 5).  

Importance of Malaria Vaccine. Challenges of Malaria Vaccine Essay

Importance of Malaria Vaccine. Challenges of Malaria Vaccine - Essay Example In essence, the female anopheles mosquito transmits the plasmodium parasite. According to Coleman and Tsongalis 2009, it leaves the parasite in the human blood in the process of feeding on the blood meal. However, â€Å"Anopheles gambiae, Anopheles arabiensis and Anopheles funestus†are the maintransmitters of malaria in human beings. All the malaria manifest through common symptoms like fever, although some patients progress to severe malaria that is often caused by the P. falciparum species. Essentially, it takes one to three days after infection for the infecting parasites to release the infection depending on their species. Additionally, merozoites are released through the lysis of infected erythrocytes with the inclusion of waste substances such as red membrane products, hemozoin pigments and glycosylphosphatidylinositol (GPI). The infectivity of red cells by the parasite of malaria like, P. falciparum brings about progressive together with mechanical alternation of the re d cells that can deteriorate over time into the life threatening complications of malaria Although, P.falciparum has devastatingly castigated as the major contribution to severe malaria all over the world. For instance, there have been severe infections and reports of death due to infections of P. vivax and P. knowlesi. Some pathophysilogical features like sponge biomass, reset and confiscation alter formality and restraint of parasitized erythrocyte. Endothelial activation, injury, dysfunction and altered thrombostasis have been found to entail the acquisition of severe malaria. This is common in cases of P. falciparum infection (Choffnes and Relman 2011). However, malaria’s chronicity is rare and if it happens it leads to induction of sterilizing immunity. Individuals who experience repeated exposures may be in dire need of re-exposure of the parasite if cured through drug treatment. Thus, there is a need into curbing the ease into which malaria parasite are capable of inva ding human hosts while at the same time minimizing the immune response arm (Coleman and Tsongalis 2009). Basically, two models of supporting the protection against the chances of infection of malaria through vaccination exist. The first type of vaccine entails immunization with irradiated sporozoites, which are meant to ensure maximum protection against possibility of malaria infection. The other type of vaccine entails the repeated exposure to malaria that induces immunity malaria infections and effective protection against any clinical manifestation of malaria. Importance of Malaria Vaccine Malaria has been rated among the fastest killer disease all over the world. Hence, much has to be done in order to curb the disease against causing deaths especially in infants, and the old people who have weak defence system toward diseases. In essence, malaria has not been controlled by the widespread deployment of existing control tools in most endemic areas. Moreover, there has been increas ed concern on the surfacing of insecticides and anti malarial drugs (Palmer and Reeder 2001). Vaccinations are been described as relative tools that are used to deliver and have played major roles toward the elimination of rinderpest, smallpox and other similar diseases. Never the less, the malaria vaccine is expected to provide direct individual protection against malaria infection and it clinical consequences. Additionally,, it is meant to decrease the rate of transmission of malaria infections better known as herd immunity. Immunization using Irradiated Sporozoites The possibility of giving safeguard against experimental sporozoite issues through the immunization by use of radiation attenuated sporozoites is evidenced in rodents, the natural rodents’

Neglecting the Course of English Essay Example | Topics and Well Written Essays - 500 words

Neglecting the Course of English - Essay Example The researcher states that the mistake that he did unintentionally was a late submission of a required essay, which is quite regretful for him. Due to failure to submit the essay in time, the author did not receive a passing grade in the class due to which, he was unable to complete the requirements for his admission. The researcher feels really sorry that he was unable to manage his time according to his activities that were equally important. This failure taught the author a lesson and he does not want this failure to prove as a dark spot on his transfer to UCSD. Being an international student, the narrator tries to do his best in his academics as well as other student activities prevalent in the educational institution. The researcher is fully aware that acquisition of English language is compulsory for the students due to which, he has attended community college for 19 months for learning the English language. The author has gained proficiency in reading and writing English langu age and he feels that his transcript is not reflective of it. Nevertheless, the narrator is prepared to retake the lower division or equivalent English writing course again in the college in order to meet the requirements of the missing units not as a junior but as a freshman/sophomore level. The author’s overall percentage in different subjects is not bad, which is quite evident from his major subject of Communication studies. The researcher is well prepared for the transfer to UCSD as he has shifted from San Jose all the way down to Southern California and he has found an apartment in La Jolla. The researcher has also read class catalog multiple times in order to plan for his classes and extracurricular activities. In order to upgrade his knowledge about UCSD, the researcher has attended transfer admitted day as he hopes to continue his studies in UCSD. In preparing to be transferred to UCSD, the author did not just enjoy his holidays back in his home country but the author has continued reading various books and also worked as an internet and this job had a requirement of daily usage of English language for communicating in terms of paper writing and speaking.

Mothers and Fathers Essay Example | Topics and Well Written Essays - 250 words

Mothers and Fathers - Essay Example Depending on what either parent does towards the child, determines the particular reaction the child would have in response to the parent’s behavior. In most instances, infants turn to either parent in certain situations, based on the previous interactions that the two have had (Raver 36). For instance, when an infant feels hungry, most will turn to their mothers considering that in similar instances, mother have always provided the food. Similarly, most infants will turn to their fathers whenever they feel scared for protection. Different factors contribute differently towards the position of a parent in giving care to an infant. Cultural alignments and environments play a critical role in determining how infants view either parent. Naturally, mothers are the primary caregivers in most societies as they stay home with the infants while the fathers fend for the families. However, in an instance in which the mother is the sole provider in the family and, therefore works outside the home, the father then forms a stronger bond with the infant (Kenner & McGrath 42). In such an instance, the infant would view the father as the primary nurturer and caregiver. Based on the considerations above, it is evidently clear that other than for the birthing process and breast-feeding, a mothers position as a caregiver of an infant or child is never biologically different from that of a father; however, it all depends on the circumstances involved. Both the father and mother’s positions as caregivers of an infant rema in the

Topics Discussed in Class - My Participation in Class Assignment - 3

Topics Discussed in Class - My Participation in Class - Assignment Example In their view, physical forces, such as technological restraints may make it demanding or even not possible to develop a significant international market. For instance, a number of developing nations contain such primitive storage and transportation systems that make global distributions inadequate or at times, impossible. The presenters made this claims when they were explaining the scenario using food as an example. This is because food is frequently damaged by the time it reaches the destination of business in particular nations (Jensen & Hansen 2006, p. 443). In addition, according to them, this fact can be compounded with lack of adequate sewer systems and unclean water. I made a contribution to this topic by asserting that exporters in the United States should be informed that particular technological disparities have an impact on the nature of exportable products. For instance, internet and computer utilization in a number of developing nations may be nonexistent or extremely thin. ... In addition, the physical global marketing environment has an impact on the economic and political activities, models cultural components, for example, religion and language, and determines transportation, usage of land, and commercial flows. Domestic Consumer Predispositions: Ethnocentrism and Disidentification The presenters argued that clients’ local bias is a significant determinant of behaviour of domestic product purchase. In their view, consumer ethnocentrism explains customers’ leaning to prefer local commodities and stay away from foreign commodities. They also argued that marketing managers and researchers examine degrees of consumer ethnocentrism to determine the degree of local biases in the business environment. They also argued that consumer disidentification has a tremendous effect on purchasing choices beyond and above the effect of consumer ethnocentrism. In my argument, I highlighted that components, for example, ethnic identification and acculturation are significant indicators of both consumer disidentification and consumer ethnocentrism. In addition, I explained that businesses could evaluate the degree of consumer disidentification as part of their continuous tracking studies to determine the degree of consumer disidentification in their local market to attain specified insights into regional disparities in consumer disidentification levels. Such details could be employed to signify whether the national origin of the commodity should be marketed in the respective areas (Shankarmahesh 2006, p. 153). The external resource emphasizes that consumer disidentification may be traced by domestic organizations that attempt to understand consumer disidentification and want to safeguard their markets against escalating global competition. Also,

Human Resources College Essay Example | Topics and Well Written Essays - 1000 words

Human Resources College - Essay Example The strategy of UPS Supply Chain Solutions, as stated in the UPS plan of action are to leverage on technology to create new services and to strengthen its operations and networks, attract and develop the most talented people, continually study customers' behavior, anticipate their needs, and design its products and services to exceed their expectations, create a culture of innovation that leads to sustainable growth, and maintain an environment that enables it to treat every customer as if they are the only one (United Parcel Service n.d. a). In job/task analysis, the focus is on the needs of each group or department. Under the strategy of leveraging on technology to create new services, the information systems department needs to be trained in developing novel online tracking programs (United Parcel Service n.d. b), the customer service department has to be trained in how to use the tracking programs developed by the information systems department, and the finance department has to be trained in billing applications that generate accurate and timely billing to the customers. Under the strategy of attracting and developing the most talented people, supervisors of all groups have to be trained in developing and mentoring employees. ... In person needs analysis, the training and development needs of each employee is identified. For example, the information system developer for external applications may need to have knowledge of Java programming to develop the tracking programs, whereas the information system developer for internal applications may need to have database programming knowledge to develop applications that would enable the manipulation of customer data by the rest of the organisation. The accounts payables finance staff might need to be trained in using the accounts payables module of the billing program, while the accounts receivables finance staff might need to be trained in using the accounts receivables module of the billing program. Depending on the prior training of the supervisors, some might be lacking in performance appraisal skills, while others might be lacking in motivational skills. The same applies for customer service personnel. Some might find telephone skills more appropriate, while oth ers might find computer skills more relevant. 2. The primary stimulus for change remains those factors in the external environment, including the political, economic, socio-cultural, technological, environmental, and legal environment (Cook 2004, p. 34-35). Political influences include government or constitutional policies that may affect the organisation. For instance, the recent expansion of EU boundaries may influence certain organisations (Cook 2004, p. 35). Economic influences are concerned with the economy. Inflation has an effect, for example, on levels of spending. Socio-cultural influences include such factors as class, age and gender as well as issues such as culture and diversity. For example, the

Why Fiction Stories Are Important to Society Essay Example for Free

Why Fiction Stories Are Important to Society Essay When we are young we read a lot of children’s stories, or have them read to us by our parents or at school. A lot of these stories are entertaining but they can also be used as a catalyst to teach young children about morals and values. For instance, a favourite of mine is Horton Hears a Who, by Doctor Seuss. This particular story is about equality and tolerance of difference, Horton says, â€Å"a persons a person no matter how small. We could have instead sat a young child down and told them all about the Holocaust, slavery and the many other unjust acts of discrimination around the world and why it is wrong – but a child wouldn’t understand and even they did, it would be cruel to expose a child to this kind of information. This is one reason why fiction is so important; it allows information and ideas to be accessible to a larger audience. The two films we have been studying this year, Born on the Forth of July and Gallipoli are both based on actual events. Why then weren’t these stories presented as a documentary? So many other films do the same thing. Why? When we take real events and work them into a fiction or semi fiction story there are certain aspects of the events that can then be manipulated or emphasised to have a greater effect on the audience, but also to direct the audience towards an intended or dominant reading of the text. In the movie Born on the fourth of July, we follow the story of Ron Kovic from his innocent youth, to an extremely patriotic teenager, his time in Vietnam and then see his transformation into a protester of war. The movie stays very close to actual events except for two distinct adaptations. While in Vietnam Kovic shoots down a fellow marine, Wilson. In the film he later confesses to the Wilson family of this. However this is scene has been invented. In this scene we see Kovic’s face through a close up camera shot, his anguish, pain and guilt of his mistake are evident. We are then transported into his memory of the event; the slow motion and daunting music create a funeral atmosphere. By being subjected to Kovic’s emotion so bluntly through the close up camera shot and then to see how he remembers the tragedy with such regret, a sense of Kovic’s conflict with himself is created and we cant help but to sympathise with him. Further more, we then see the members of Wilson’s family, his mother and father and widowed wife and son. We see them separately, also through close up camera shots to emphasise their emotions, the horror of realisation at what Kovic is saying and then extreme pain of loosing their loved one. The extreme pain of loss is confirmed when Wilson’s wife says to Kovic, â€Å"I can never forgive you, maybe the lord can. † The Wilson family cannot forgive Kovic however we admire his honesty. By creating this scene we are exposed to some of the after effects of war, grief stricken families, this builds on the anti war theme. More so this scene also shows us that veterans of war are just as much victims as those that died because we have scene the conflict Kovic has with himself and our sympathy towards Kovic is strengthened. The other adaptation of the story is Kovic’s high school sweetheart, Donna. We meet Donna in Kovic’s childhood; their affection for each other is carried throughout their teenage years. The high school prom is created to present to the audience the idea of ‘young love’ between Donna and Kovic, particularly Kovic’s feelings for her. It is evident when we see Kovic’s outburst of anger when he finds out Donna is going with someone else, due to a misunderstanding, and then confirmed as he runs through the rain on the night of the prom, purely so he can dance with Donna before he is dispatched. The music, especially the song ‘Moon River,’ heightens the dreamy, starry eyed, mood. We meet Donna again when Kovic returns from Vietnam. Here she is epresentative of the uprising antiwar movement in America. In one scene Kovic tells Donna, â€Å"I made a promise to myself that I would come back and love you forever. â€Å" However, it becomes clear that there will be no future for Donna and Kovic, perhaps because of the time in which Kovic was at war or because of the paralysis he returned with. Either way it is heartbreaking to see; the chronological structuring of the film and early development of Kovic’s feelings for Donna aids the strong emotional effect that this loss of love and loss of the future Kovic hoped for has on us. Here we can see that by adding fictional sections to actual events the impact on the audience can be heightened because we are subjected to scenes, characters and conflict, which have been carefully crafted to have a direct impact on our emotions. The film Gallipoli shows much of the conditions and events that soldiers endured during world war one, but more so is a display of the nature of events which lead to warfare and hence the death of many young Australian men. Aspects such as propaganda, social pressure, mate ship and patriotism are criticized for wrongly influencing these men to join the war effort. We are also presented with ideas about the lack of food, arms and poor medical treatment. At the end of the film we see the inevitable tragedy at Gallipoli, which we are most confronted with by the death of Archie Hamilton, the protagonist. His character was inspired by C. E. W. Beans Official History of Australia in the War of 1914–1918 describing Private Wilfred Harper during the attack at the Nek, Wilfred was last seen running forward like a schoolboy in a foot-race, with all the speed he could compass. However the effect of Archie’s death would not have been as powerful and therefore would not have worked as effectively to confirm the ideas about world war one if it were not for the development of Archie, despite being inspired from history is a fictional character, throughout the film. In the exposition we are introduced to Archie and his identity begins to take shape. We know Archie is a young Australian boy, this is established not only by the written code, ‘Western Australia 1915,’ by also by the wide-angle long shots of the country. Immediately the dominant audience, Australians, begin to relate to Archie. This is reinforced by the display of other Australian values such as competitiveness when Archie, running on foot races back to the home gate against a man on horse back. Throughout this scene we hear the music Oxygene by Jean Michel Jarre, which appears in numerous other running scenes throughout the movie. Sections of this running scene are shown through long shot with the use of panning, this emphasis the incredible distance of Archie’s run and we admire his strength, determination and his physical pursuit. Archie’s character continues to develop through the story in such a way that we continue to admire and care for him. The use of fictional genre means that Archie’s character can be constructed in such a way to achieve a maximum emotion attachment towards him. In this way his death at Gallipoli impacts our emotions and this pushes us to reflect on and alter our attitudes towards war, the aim of the film. Lastly, I am going to refer to Ray Bradbury’s short story The Pedestrian that is set in the future. Leonard Mead, the main character walks the streets at night in 2052, he’s done so for many years but the streets are always empty. Everyone else is inside fixated on their T. Vs, or as Mr Mead puts it, â€Å"the tombs, ill lit by television light, where the people sat like the dead, the grey or multi-coloured lights touching their faces, but never really touching them. † On this particular night, Mr Mead is stopped by a robotic police car and taken away to the psychiatric centre for research on regressive tendencies. This piece of writing, fiction as it is, is making a statement about technology and its effects on the individual and human society as a whole. This text and many others much like it are extremely thought provoking. In this way we can see that fiction is an important part of our lives. Reading stories like this may prompt people to change their attitudes or even behaviours to help preserve our future. And then there’s the magic of fiction. Take the above story for example; we are transported into the future and bombarded with the strange situation Mr Mead finds himself in. Because of the third person limited point of view, we know what Mr Mead is thinking and feeling – we feel like we are him or at least that we are there with him. His moonlit walk on a cold frosty night; the atmosphere, which he is experiencing, we experience through the tone of the text to be melancholy. Created by the long syntax and relentless metaphors and similes. This imagery can also work to draw us into this imaginary world so that we can see and feel as Mr Mead does, ‘crystal frost in the air; it cut the nose and made the lungs blaze like a Christmas tree inside. † Fiction stories fire our imaginations whether we the writers or the readers. Fiction is enjoyable to read, that in itself is reason enough to say that it is not bunk.

Artistic Behavior in the Human Female Essay Example for Free

Artistic Behavior in the Human Female Essay The passage above comes from the article, â€Å"Artistic Behavior in the Human Female,† by Jean Robertson (2003, p. 24). Robertson (2003) argued that female artists define and interpret female sexuality in diverse and conflicting ways, and by using different artistic strategies. Robertson makes assumptions about the woman’s body as a contested terrain, wherein being a woman continues to be a subject of heated debate. For him, how female artists view themselves as women, and as artists, shape their depiction of â€Å"femininity† and â€Å"female sexuality† in their artworks. One of the quotes that Robertson mentioned in his text comes from Simon de Beauvoir. In her seminal book, â€Å"The Second Sex,† she stressed that: â€Å"One is not born a woman, but, rather, becomes one. † I want to reflect on de Beauvoir’s statement and Robertson’s belief about the woman’s body. I agree with de Beauvoir that social experiences and political conditions impact the construction of â€Å"being a woman. † Society shapes how women and men see femininity and gender roles through establishing gender roles and expectations. An example is when a girl is â€Å"conditioned† by her mother to be a â€Å"woman,† by telling her how she should act as a â€Å"woman. This includes educating her about the toys she can and cannot use, and the games she can and cannot play. The girl learns that she should act and think a certain way, in order to be â€Å"feminine. † She learns that she cannot be boisterous or get involved in sports, because that would be too â€Å"manly† for her. This girl is the perfect example of â€Å"becoming† a woman. On the other hand, I also agree that being a woman is a biological and individual construct. A woman is a product of her biology, whether she likes it or not. This is why women are also defined by their sexual organs. Their biology also determines their sex, as well as their gender. Furthermore, being a woman is a product of individual desires and needs. Any woman can define her womanhood the way she also wants it to. Robertson indicated the existence of the pluralities of femininity. It is true that a woman’s body is a contested terrain, and for me, what is wrong with that? Is it not also possible to have multiple femininities, instead of having only one approach to define and to interpret what it means to be a woman? There is nothing wrong, in my opinion, of having different ways of being a woman, because to deny one approach to womanhood undermines the very essence of being a free woman. Journal entry 2 In â€Å"A conversation about race and class,† Childers and Hooks (1990) argued that gender should be expanded to include issues of race and class. They said that: â€Å"†¦we should begin by talking about how we experienced the struggle to challenge and expand the category of gender† (pp. 61-62). For them, people cannot understand gender in its whole sense, if racial and class issues are overlooked in gender analysis. This reading challenged my view of gender, by asking me to see gender through a much broader lens. I have not considered that gender issues also intersect racial and class issues. On the other hand, Childers and Hooks (1990) compelled me to think about the politics of gender. This is related to our discussions about gender as a political object. The politics of gender demonstrate that there are hierarchies to the feminine gender that are experienced by many women. Power is also affected by one’s class and race. If white female women feel that there is a glass ceiling at the workplace, lower-class black and Hispanic women face a greater and heavier glass ceiling in society. Because of their class and race, they feel and experience multiple glass ceilings- the ceiling of racial discrimination, the ceiling of class discrimination, and the ceiling of gender discrimination. These ceilings, on top of one another, represent something more than just a hindrance to economic development, but resemble ceilings that are directly pressed on these women’s bodies. They could hardly breathe, because there are just too many ceilings that make it difficult for them to even survive. Now, I look gender as an amalgam of issues that women bring to gender discourse. As a result, race and issue not only expand gender discourse, but considering them has also broadened my understanding of gender and its diverse conflicts. Journal entry 3 When feminists speak about feminism, they mostly see the opposition between the feminine and the masculine- the yin and the yang. We also discussed the binary opposition in class, which heightened my knowledge of how women are reduced to the lower spectrum of the opposition. The binary opposition also exists in differentiating mothers from fathers. Mothers are put in pedestals, while fathers are forgotten and scorned. Laqueur (1990) complained about this binary opposition in â€Å"The Facts of Fatherhood. † This is an interesting article that argued about the repression of the history of fatherhood. Laqueur (1990) posited that while women enjoyed being the â€Å"natural† parent, fathers were regarded as mere providers, or even as a backdrop to the family. He stressed that it is time for fathers to reclaim their right to be part of the parenting history, wherein their contributions to the formation of society are recognized and respected. This polemical article amuses and interests me significantly. It amuses me because at the back of my mind, I felt gender discrimination in reverse. I believe that mothers have specials bonds with their children, but this belief, however, is marked by sexism. Do not fathers also share special bonds with their children? Laqueur (1990) challenged the notion of motherhood, because it undermined the importance of fatherhood. In my mind, it is better to not differentiate mothers from fathers, which is the same as stopping ourselves from differentiating women and men. Women and men have their own strengths and weaknesses and none is more superior. In the same line of thought, mothers and fathers are also equal. Let us just call motherhood and fatherhood as parenthood and give fathers their rightful place in the history and the practice of nurturing human society. Furthermore, this is also an interesting article, because it challenged me to talk about being a woman in relation to being a man. Being a woman has its multiplicities, and now, being a man has its pluralism too. For me, these multiplicities, acknowledged as part of gender analysis, render two steps forward for true gender equality. Journal entry 4 In â€Å"Criticizing Feminist Criticism,† Gallop, Hirsch, and Miller (1990) debated on the purposes and development of feminine criticism. Their main point is that feminist criticism writers have gone to the extreme, by pulverizing each other’s feminist views. They believe that this process is futile in understanding and improving the development of gender discourse and feminism. They asserted that feminism can be criticized in a more comprehensive manner, wherein there is no right or wrong feminism. I chose this article because it threads on sensitive issues, wherein the personal versus the collective idea of feminism clashes. Feminists have different worldviews about gender roles, sexuality, and femininity, and they criticize each other in different ways. I have never thought that feminist criticism has become too unconstructive. This is not my idea of criticism at all. I think about my own criticism of feminist criticism and I cannot help but agree that criticism is not about â€Å"thrashing† feminist theories (p. 350). Criticism is also about adding something to existing theories, in ways that can benefit the understanding of what it means to be a woman and how different understandings contribute to a wide range of feminism discourse. I earnestly believe also that feminists cannot define feminism in one way or several ways alone. Feminism should be viewed as a huge mess of ideas and values, different and special to women and groups, who fight for and because of different issues. Yes, it is a mess alright, because being a woman is a dynamic process that is also a part of being an individual and being a member of one’s race, class, and so on. Being a woman cannot ever be a tidy place, wherein women think the same and act the same. I would rather have it as a mess- wherein women are free to think and re-think feminism, in relation to their personal experiences and values. References Childers, M. Hooks, B. (1990). A conversation about race and class. In M. Hirsch E. F. Keller (Eds. ), Conflicts in feminism (pp. 60-81). New York, NY: Routledge. Gallop, J. , Hirsch, M. , Miller, N. K. (1990). Criticizing feminist criticism. In M. Hirsch E. F. Keller (Eds. ), Conflicts in feminism (pp. 349-369). New York, NY: Routledge. Laqueur, T. W. (1990). The facts of fatherhood. In M. Hirsch E. F. Keller (Eds. ), Conflicts in feminism (pp. 205-221). New York, NY: Routledge. Robertson, J. (2003). Artistic behavior in the human female. In B. Stirratt C. Johnson (Eds. ), Feminine persuasion: art and essays on sexuality (pp. 23-38). Bloomington, IN: Indiana University Press.

Potato Production and Marketing in Sri Lanka

Potato Production and Marketing in Sri Lanka Potato which conventionally grown through seed tubers, is an important crop in Sri Lanka for its high consumer preference and for high net profit. However, potato demands a heavy investment of about Rs.300, 000 per Hectare (Ha) during the cropping period in which seed material alone accounts for about 50-60% of the cost of production. Potato originated in Andes highlands in Peru and Europeans  [1]  and it was introduced to Sri Lanka in 1850s. At present potato is extensively cultivated in the district of Nuwara Eliya in two major seasons, Yala (Feb July) and Maha (Aug Dec.). It is also widely grown in Badulla District in paddy fields and high lands during Yala and Maha seasons respectively.. Jaffna and Puttlam are the other two districts where the potato is grown in lesser extent. Potato is the most popular crop of upcountry farmers due to its high net return.  [2]   Potato popularly known as The king of vegetables, has emerged as one of the most important food crop in Sri Lanka after rice, and few other crops like chilies, onion, maize etc.. Therefore, Potato production in Sri Lanka is largely for the local food market and vegetable basket in the country is incomplete without Potato. Because, the dry matter, edible energy and protein content of potato makes it nutritionally superior vegetable as well as staple food in our country. Hence, potato may prove to be a useful tool to achieve the nutritional security of the nations in the any country.  [3]   The production of particularly high value cash crops such as potatoes, chilies, and big onion, has been decreasing over the past decade. In addition, the cost of production of these crops is relatively high when compared to the other countries in the region. Local producers have had difficulty competing with imports of these commodities. This can be mainly attributed to the relaxation of import restrictions by the government in 1996. Farmers are now confronted with severe difficulties in marketing their products due to the availability of cheaper imports. Potato production has decreased from 88,709 MT in 2002 to 60,848 MT in 2009. Potato imports in 2009 were estimated at 99622 MT, which accounts for 80 per cent of the local requirement. More than 80 per cent of total imports are from India, China and Pakistan. Until 1996, potato remained a highly protected crop.  [4]  However, in recent years, the cost of production, estimated at around Rs 35.00 45.00 per kg, has remained extrem ely high and poor yield has eroded the profitability of this crop. Based on these economic scenarios of the potato production and marketing, this paper is trying to review and analysis of major characteristics, recent developments and changes of the potato production and marketing system in Sri Lanka. CHAPTER TWO METHODLOGY AIM This paper is trying to review and analysis of major characteristics, recent developments and changes (Opportunities and Challenges) of the potato production and marketing system in Sri Lanka. STATEMENT OF THE PROBLEM Potatoes become leading and lagging sub farming sector of the economy. In recent years, Potato Crisis confront to the agricultural development scenario in Sri Lanka, are attributing the high incidence of farmers agitation, hunger strikes and many other forms of farmers demonstrations. A sharp decline of producer prices of potatoes, imports of potatoes and import liberalization, increased of cost of production and high prices of farm inputs, crop loss and market failures are the leading issues that encourage them to protest. Therefore, these empirical evidence reveals that there are some extents of the ailing features of crisis on the potato farming sector in Sri Lanka, and it can be concluded that the process of production and marketing of potato in farming sector is in wrong track. At presently, potato farming is struggling to rural adjust on economic, social and political reality. In the changing global economic scenario, they are now facing new challenges of improving the producti on of potatoes and finding new technologies at the farm level. The incidence of poverty and income inequalities in these communities has considerably widespread due to these reasons. RESEARCH HYPOTHESIS Since the imported potato is cheaper than the domestic potato, the local farmers are facing many difficulties when they try to market their products. GENERAL OBJECTIVE This research paper reviews and analysis of the major characteristics of the potato production and marketing system in Sri Lanka and, since the imported potato is cheaper than the domestic potato, its effects and impacts on local production. SPECIFIC OBJECTIVES Specific Objectives of the research are as follows. a. To review and analyze the major characteristics of production and marketing of potatoes in Sri Lanka. b. To identify and examine the contributing factors of the process of production and marketing sector. c. To review the problems and constrains on the process of production and marketing. d. To make some suggestions for future development of the potato production in Sri Lanka. JUSTIFICATION OF THE STUDY Potato has been one of the leading cash crops grown in Sri Lanka and the annual production is average 76,000 metric tons. The land utilization of the potato cultivation is nearly 4500 hectare  [5]  . Further a crop of potato has high income capability and during the last decade it was identified that thousands of farmers became rich. Study on the review and analysis of the major characteristics, recent developments and changes of the potato production and marketing in Sri Lanka will be important for formulation and implementation of the policies and making decisions to up lift the dying potato cultivation in Sri Lanka. RESEARCH METHODOLOGY Basically this research is based on the Case Study Approach. METHOD OF DATA COLLECTION Data has been collected through two sources as primary and secondary datas. Primary Data. The primary data has been collected by administering a questionnaire among the identified sample of 25 potato farmers and also by interviewing the potato farmers and distributors. Secondary Data. Secondary Data has been collected by examining documents and reports available at the Agricultural Department and Agricultural Library at Hector Kobbekaduwa Agrarian Research and Training Institute. LIMITATIONS OF THE STUDY Time allocation for the research was limited. Therefore, it has not been able to research all the subject areas as well as go into detailed study. The collection of data for the research was limited as the time duration for the research was limited. No field visits or other experiences carried out. CHAPTER THREE LITERATURE REVIEW HISTORY AND PRODUCTION TRENDS The successful cultivation of potatoes was first recorded in Sri Lanka in 1812, when it was introduced in Morawak Korale. Others like Abeyaratna (1985) contend that the potatoes were, probably, introduced by the Dutch who ruled the coastal areas from 1656 to 1792. Attempts at growing potatoes in the center of the present potato producing area were done by Samuel Baker around in 1850. However, it was only in 1909 that the local potatoes of Uruguay origin were grown at Hakgala Gardens. Later some British planters in the country at the time cultivated potatoes in their home gardens for their own use. Meanwhile the Department of Agriculture was concerned with potato cultivation for a considerable period (Mahakumbura, 1980).  [6]   In 1948, the Department of Agriculture began working on potatoes, devoting the first few years to investigating the cultivars suitable for growing, cultural practices, fertilizer applications and control of pests and diseases. The cultivation of potatoes on a large scale was started in 1951/52, but it failed due to various reasons. Cultivation was again attempted in 1957 in Badulla and Nuwara Eliya districts, but the farmers were not able to get a reasonable income because imported table stock potatoes were available in the local market at a very low price. When the government stopped the import of table stock potatoes in 1967 to encourage local production, the farmers once again started to cultivate this crop. This strategy was immediately successful and there was a rapid expansion of the acreage of potatoes. Production. The total extent of potato in Sri Lanka is 4,039Ha. In the central highland of Sri Lanka, potato is grown mainly in Nuwara Eliya and Badulla districts. The total extent cultivated under this crop in Nuwara Eliya and Badulla districts accounted for 725Ha and 3345Ha respectively (Department of Census and Statistics, 2009). The total potato production in 2009 amounted to 61705 Mt. Nuwara Eliya potato production was 12212 Mt and Badulla was 48,982 Mt and other districts recorded 511Mt to the total production  [7]  . Potato cultivation is an integral part of the up country vegetable farming system. It was continued as the most popular farming system in the up country area because of its high income generating potential. In general the potato production in up lands beings from the cultivation of imported seeds in up lands in the Maha season. The large part of the up land harvest is stored for 2.5-3 months and then planted in low lands followed by the rice crop. The most par t of the Yala harvest comes to the market at the early part of the next year. Seasons. In Nuwara Eliya, planting is done twice, once in the months of February to March which is harvested in June-July, and again in August to September to harvest in the months of January or February. In Badulla also potatoes are grown twice a year. The seeding is done in November-December is harvested in March-April, while the June-July planting is harvested in the month of October-November. In Jaffna and Puttalam, only one crop is grown which is sown in November-December and harvested in the month of March (Angammana, 1983). Seed Sources And Varieties. Annually, the Department of Agriculture of Sri Lanka imports 300-3500 tons of certified seed from European countries  [8]  . The certified seed has come from Holland, Germany, Denmark and Scotland in recent years. Normally the seed material is imported once a year. The varieties Desiree and Arka have been the most popular varieties of Nuwara Eliya, Badulla, and Jaffna farmers for the last few years. Because these varieties have generally provided good yields. Recently the variety Ishna was introduced in the Nuwara Eliya and Budulla districts where it has produced higher yields than Desiree and Arka. Production. During the last decade, the production of potato crop followed a volatile and declined trend in late 1990s. Period of 1980s to early 1990, potato production significantly increased. Post 1996, however, the domestic production of this crop began to decline as restrictions on imports were liberalized. A dramatic shift in area out of this crop primarily contributed to the production decline. Weather, poor storage conditions, diseases and availability of good seed are the major problems in potato production in Sri Lanka. Most of the growers in the up country depend on natural precipitation while growers in the coastal districts (Puttalam and Jaffna) use irrigation. If the rainfall in the up country fails, potato production in the other areas is affected because of the short supply of seed potatoes. The next major limitation is the poor storage facility on most farms where seed potatoes are kept in boxes in the farmers home. Storage. Many types of storage are used to store potatoes. The locally produced seed potatoes in Nuwara Eliya are stored in seed potato stores in Nuwara Eliya and Rahangala.. The stores in Nuwara Eliya can keep seed for a longer period of time compared with Rahangala because of climatic conditions. The seed purchased in June and July is stored in trays up to November-December and sent to the major potato producing areas such as Jaffna and. In Rahangala stores, seed potatoes are stored in bulk to a height of one meter but no forced ventilation is provided. Normally farmers store their seed potatoes in boxes and keep them in their homes where ventilation is very low, causing high temperatures and heavy loss in storage. POTATO CULTIVATION IN SRI LANKA Potatoes in Sri Lanka are mainly grown in three districts, namely Nuwara Eliya, Badulla, and Jaffna. However, there are namely areas that potato can be cultivated. Such as Puttalam, Kalpitiya, Rathnapura, Kandy etc. However, Due to many reasons cultivation are strictly limited to the above areas. Nuwara Eliya. The climate of Nuwara Eliya district is ideally suited for seed potato production. The peak periods of planting are during the months of August-September (Yala planting) and February-March (Maha planting). Planting cannot be done in May, June and July because of the heavy winds and rain. Similarly production in December and January is restricted because of the night frost in these two months. Badulla. In Badulla there are two planting seasons, one in the uplands in November-December (Maha planting) and the other in June-July (Yala planting) in the paddy fields of lowlands after the rice harvest. A large area is planted in the June-July planting. The farmers use only imported seed for the November-December planting and their own seed for June-July planting. Jaffna. In the existing climatic conditions in Jaffna, only one crop a year is possible. Potatoes are planted in November after heavy rains in October. Cool night temperature during December and January help in tuber initiation and formation, resulting in fairly high yields. The Jaffna farmers obtain their seed from the government farms and contract growers in Nuwara Eliya. Puttalam is another district having a similar climatic condition as Jaffna where the cultivation of potatoes has started recently. PRODUCTIONS AND ITS MAJOR CHARACTERISTICS The potato is an important commodity in the countries of South Asia. Because of the crops short vegetative cycle, the potato plays an important role in the regions food security. The potato in Asia and especially in the South Asia region has experienced the worlds highest annual growth rate in production over the past three decades.  [9]   Within global scenarios, the position on production and marketing of potato in Sri Lanka is somewhat different. During the last decade, the production of potato crop followed a volatile and declined trend in late 1990s. Period of 1980s to early 1990, potato production significantly increased. Post 1996, however, the domestic production of this crop began to decline as restrictions on imports were liberalized. A dramatic shift in area out of this crop primarily contributed to the production decline. The Figure: 1 has sufficiently explained the changes and fluctuations of land extent of potato from 1970 to year 2009 in Sri Lanka.  [10]   About 99 percent of the total land of potato cultivation are concentrated in two districts of Nuwara Eliya and Badulla . The highest amount of land of potato cultivation and lager number of farmers were in Budulla, while, more commercial oriented and lesser number of potato farmers were in Nuwara Eliya district. The distribution of land extent for potato crop growing in each district as shown in Figure: 3.It is obvious to note that the Potato cultivation in other areas in the country has strictly limited due to many reasons. However, there are many possibilities and potentialities for extended to this crop in other districts of the country. Production of potatoes is mainly depending on the extent of lands. Production trend of potato, during the last 39 years are evidently shown in the Figure: 2. Increase trend of production has commenced in 1978 and it had continued up to year in 1996. After that, production has widely fluctuated. Declined of land extent, changes of government policies, removing of import restrictions and imports of large quantities of potatoes, low farm gate prices are the key contribution factors for the stagnation and declining trend of production in recent pasts. Figure: 4. has provided the detail distribution of production quantities in each district of Nuwara Eliya and Badulla. According to Figure.4, in early 1990s, both districts were produced in similar amount of quantities of potatoes. After 1997, quantity produced in Badulla district had remarkably improved. Badulla is more than double that the potato produced in Nuwara Eliya distict, where production trend has declined in recent years. MARKETING SYSTEMS AND PRACTICES Assembling is the first step in marketing of farm products. It involves collection of small surpluses from number of small farms scattered over large areas and bulking the same for subsequent distribution in volume. The agencies engaged in the assembling of potato are as below: a. Producers b. Village Merchants c. Itinerant Merchants d. Wholesale Merchants e. Commission Agent f. Producers Co-operative Societies Major Assembling Markets. The major assembling markets are located in city of Nuwera Eliya, Badulla, Welimada and other few rural and urban centers of Kandapola, Ragala, Maturata, Kappetipola, Walapane and Mandaramnuwara. These key assembling markets in major producing areas send their collections to terminal wholesale markets of Colombo, Dambulla and Kandy while sending some stocks to other small regional markets. Distribution, Consumption and Marketing. After keeping their requirement of seed, the farmers sell the balance of the harvest immediately, either to the Marketing Department of Sri Lanka or to private dealers. Most farmers prefer to sell their produce to the private dealers as they pay a higher price. The price of potatoes fluctuates widely throughout the year. Because of the coincidence of harvest in Jaffna, Puttalam and Badulla in January, February and March, there is a drop in the price during these months. Marketing Costs and Margins. Marketing costs are the actual expenses required for bringing potato from farm gate to the consumers. It includes the following: Handling charges at local points Assembling charges Transportation costs Handling charges by wholesalers and retailer to consumers Expenses on secondary services like financing, risk taking and market Intelligence Profit margins taken out by different agencies. The marketing margins of potato are the difference between the actual price paid by the consumer and the price received by farmer for an equivalent quantity and quality of potato. Imports of Potatoes. It is leading question for the farmers, while it is leading solution for the consumers. The Table 1 has shown the potato imports in Sri Lanka, from 1994 to year 2009. The quantity of imports, during the last 30 years had increased considerably. However, imports have rapidly increased the period of last ten years in 1997 to 2007  [11]  . This was mainly due to the removing of import restriction of potatoes, under the liberalization of agricultural markets. Further, the value of the imports and unit prices of potatoes (CIF) has significantly increased, while, the rising trend of quantities, CIF prices and total vales are continued in past few years. Therefore, an increasing trend of all these import variables is key dilemma of the local potato production and marketing system. Prices, Price trends and Developments. The prices of potato are the key issue in the system of production and marketing. The three levels in producer prices, wholesale prices and retail prices are most influential matter for the farmers, traders and consumers. The general trend of prices has shown that the prices have gone up, with extensively fluctuations by weekly, monthly and annually. The rising tendency of wholesale and retail prices is the most common features of the marketing system. The Figure: 6 and 7 adequately gives details on the behavior and patterns of the average wholesale and retail prices of potato in Colombo and suburbs markets in last 12 years. CHAPTER FOUR results and Analysis This chapter includes presentation and analysis of research data in an empirical way in order to enhance the quality of the research report. Both primary and secondary data were used for the analysis and presentation. ANALYSIS OF THE QUESTIONNAIRE Question 01 Figure 5.1 As per the Figure 5.1, 52% of the respondents are strongly disagree with the statement that the government support is satisfactory for the potato cultivation while 40% are disagree with the statement. Question 02 Figure 5.2 72% of the participants do not believe that the potato will become one of the main crops in Sri Lanka in near future. Question 03 Figure 5.3 As per Figure 5.3, most of the respondents do not like importing potatoes from other countries. Question 04 Figure 5.4 According to the graph above, 24 respondents out of 25 are not satisfied with the support given by the whole sellers and the intermediates. Question 05 Figure 5.5 88 % of the respondents say that the research and development facilities should be improved for the development of potato production in Sri Lanka. Question 06 Figure 5.6 60 % of the respondents have strongly stated that they are not satisfied with the profit they gain by the potato cultivation, while another 36 % of the respondents are also disagree with the statement. Only 04 % of the respondents are satisfied with the income they gain. Question 07 Figure 5.7 All respondents say that they face many difficulties at the marketing stage (17 respondents out of 25 are strongly agree with the statement while other 08 are also agree with the statement.) Question 08 Figure 5.8 As per the above Figure, 96 % of the respondents do not agree with the statement that quality of the imported potatoes is better than Sri Lankan potatoes. Question 09 Figure 5.9 22 respondents out of 25 do not believe that the customers are willing to buy imported potatoes rather than buying Sri Lankan potatoes and only 03 respondents are agree with the statement. Question 10 Figure 5.10 All 25 respondents are strongly agreed that the high cost of cultivation is the main reason for decreasing the potato production in Sri Lanka. SWOT ANALYSIS FOR THE PRODUCTION AND MARKETING SYSTEM IN SRI LANKA In addition to the analyzing of both primary and secondary data as mentioned in above, a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis was carried out to address the weaknesses and to arrest the treats in view of eliminating the stagnation in potato production and marketing in Sri Lanka and following are found. Strengths at Glance on Potato Production and Marketing System. Production possibilities and potentialities are tremendous in the country. Production directly effects on the increase of farmers incomes Reduction of imports on potato leads to favorable situation on balance of payments and may increasing the trend of production. An increase of production has reduces the level of malnutrition. Potential benefits and advantageous are very huge in many. Existing institutions mechanisms can be used for improvements. Potato farmers are organized, targets oriented and group specifics. Low dependency of international markets increased the food security. Small farmers income may increase and the marketing system may also improve. Weaknesses at Glance on Potato Production And Marketing System. There are no comparative advantages for potato production Low production and productivity are discouraged the farming system. Lands and soil degradation are leading factors for the decisions. Substantial importations of potato are reducing the farm incomes. Government has not clear policy for the imports of potatoes High Cost of Production are discouraged the farmers. There are wide gap between potential level and farmer yields Unavailability of quality seeds is major troubles. Lack of allocation for research and extension services Post-harvest loss is high and no proper storage facilities. Higher marketing cost has reduced the share of farmers incomes. Fluctuation of production and prices collapse the marketing system Farmers infrastructure facilities are need to be improved, farms roads etc. Threats at Glance on Potato Production And Marketing System. Inadequate availability of high yielding varieties is major threats. Inadequate technology transfer at village level farms. Poor soil fertility management has reduced the productivity. A high incidence of pest diseases has increase the risk of crop. Insufficient farm mechanization has reduced farming efficiency. Lacks of farmer group activities have reduced strengthen of farming communities. Due to the Poor and lack of processing facilities and agro- based industries, farmers have no alternative choices to sales. Land extent is highly responsive for quantity of imports. Liberalization trade has reduced the speed of growth. Potato production would be disappear, due to the economic globalizations Changes of tariff (duty) rates decrease the stability of production Inconsistency of the government policies reduces the efficiency of production marketing, while increasing risk of investment. Opportunities At Glance on Potato Production And Marketing System. Potentiality of the use of modern crop technology (Research and Development) is high for potatoes and there are more possibilities to minimize post-harvest losses There are more possibilities to increase of value added products Potato is an instrument for the transformation of the farmers from subsistence to commercial level farming. Abilities of poverty alleviation and capability of the earring higher incomes of the potato production is very high. Potato is an essential food items in normal Sri Lankan diets and the demand and per capita consumption can be improved. Being a short duration crop, it produces more quantity of dry matter, edible energy and edible protein in lesser duration of time than cereals like rice/ wheat Potato may prove to be a useful tool to achieve the nutritional security with the food security of the nations. Production can be self-sufficient in terms of local requirements. 6. As per the data analyzed above, the hypothesis which is stated in Chapter Two is proven and acceptable. It is now proven that since the imported potatoes are cheaper than the domestic potato, the local farmers are facing many difficulties when they try to market their products. CHAPTER FIVE CONCLUSION This chapter is the most important part of the research since this chapter consists with the conclusion on research findings and recommendations for future researches. The main objective of this chapter is to present the results based on research finding. In conclusion, it is better to look back the objectives stated in the first chapter and determine whether this research has met its objectives. At the final stage of this research study, I would like to sum up my conclusion stating that the research has met all its objectives to a greater extent. In general, the conclusion of this paper is neither particularly optimistic nor particularly pessimistic. During the research, it was found that there are many obstacles and problems, but also many opportunities and potentialities in improving the production and marketing of potatoes in Sri Lanka. The key problem is that the imported potatoes are cheaper than the domestic potatoes and local consumers reportedly prefer the potatoes grown in upcountry areas. Since quantities of local production and prices of potatoes; specially, farm gate, wholesale and retail prices, are highly fluctuating within a year frequently and it is highly depend on these cheaper import prices and the import quantities. Hence there is a huge impact on the local production and marketing system by the imported potatoes. In the process of interviewing potato farmers during the research study, it was highlighted that there are some economic and political impacts also for the potato production and marketing of Sri Lanka. During the research, it was found that the quality of the imported potatoes is lesser than the domestic production. Hence most of the consumers are not willing to buy imported potatoes and they have the preference on the local production. But due to lesser supply of local production consumers are compelled to buy imported potatoes. This has been proved in figure 4.8 and figure 4.9. Further it could be seen that the research development facilities should be improved for the development of potato production in Sri Lanka and it is proved in figure 4.5 in chapter 04. As per the figure 4.10, high cost of cultivation is the main reason for decreasing the potato production in Sri Lanka. MARKETING CONSTRAINTS It was highlighted that the local farmers face many difficulties at the marketing stage and it is stated in figure 4.7 in Chapter Four. Following are the main marketing constraints faced by the local farmers. High Marketing Costs Margins. Transaction cost of marketing is high. There is a need for promoting producers cooperativeness and some other trader organizations in potato growing areas to reduce the price gap between growers and consumers. As per the figure 4.4, a minimum support is given to farmers by the whole sellers and the intermediates. Wide Price Fluctuations. The major potato growing areas should arrange advance forecasting of area under potato and plan to divert the potatoes to the deficient areas or consumers areas by sending to avoid glut situations and price crashes in the markets. Bottlenecks in Storage Facilities. There are no cold storages facilities in the country used for potato storage and

irish patato famine Essay -- essays research papers

Ireland in the 1500’s was a very unstable country. The country’s English rulers fought with the local Irish civilians and the Irish nobles. The Irish nobles also fought among themselves. The English landlords owned the land that the peasants lived and farmed on. As a result of this continual fighting, it was hard for the peasants to grow enough food to feed themselves. The British passed laws to deny the Irish peasants freedom. They were forbidden to speak their own language, to practice their own religion, to own a horse worth more than ten dollars, to go to school, or to hold a public office.   Ã‚  Ã‚  Ã‚  Ã‚  Potatoes were first introduced to Ireland around the 1600’s. Some say that Sir Walter Raleigh, an English explorer brought the potato to Ireland to see if it would survive. Another belief is that the potato came to Ireland when some potatos washed ashore from a Spanish Armada ship that had sunk off the coast of Ireland.   Ã‚  Ã‚  Ã‚  Ã‚  The white potato is thought to have originated in the Andean Mountains. The Spanish discovered it in northern Peru and brought it back to Europe. It was first considered poisonous by the Europeans because it was classified in the same family as the poisonous nightshade. Potatos became popular and somewhat of a fashion statement after Marie Antoinette wore potato blossoms in her hair. Once the royalty learned of the potato’s nutritional value they ordered the peasants to start to grow it. 1   Ã‚  Ã‚  Ã‚  Ã‚   A potato, also called a tuber, is an underground stem that is short, thick, and fleshy. The potato was such a good crop because it has nutrients, such as protein, carbohydrate, and vitamin C. It only lacked vitamin A and calcium. If it was combined with milk than it would contain all of the elements required for a healthy diet. For nutrition in the mid 1800’s a person would have to eat around six and a half pounds of potatoes.   Ã‚  Ã‚  Ã‚  Ã‚   The potato was also good because when there were wars going on in Ireland, the soldiers would go and burn all of the farmer’s crops. Since the potatoes were underground, they would not be affected by this and could still be dug up afterwards. Ireland’s mild, cloudy, and damp climate allows root crops, such as the potato, to thrive and to be grown successfully in their peaty soil. Many of the p... ...reatened the people of Ireland with another famine. The National Land League was formed so that the poor tenant farmers land could not be taken away, and they could not get thrown into the streets by the greedy landowners. The National Land League organized communities together. Together they had more power, they refused to sell goods or provide labor to landlords who were guilty of evicting or running the tenant farmers off their land. In 1881 the parliament passed the â€Å" Land Act of 1881† . This act made sure that the tenant farmers paid fair rent, had protection from eviction (being thrown out), and had the right to sell his farm lease to another tenant farmer. These dramatic changes were more important to the people in the south than the people in northern Ireland. The north used to depend widely on farming, but now they started to depend more on commercial businesses. Tenant farming was becoming less and less important.   Ã‚  Ã‚  Ã‚  Ã‚   There are still other famines going on in this world today. Potatoes resistant to potato blight are being developed through genetic engineering, and some varieties of potatoes seem to have natural immunities. 5

Euthanasia Essay -- Death Research Papers

Euthanasia Euthanasia, as defined by the Encarta Encyclopedia, is the â€Å"practice of mercifully ending a person’s life in order to release the person from incurable disease, intolerable suffering, or undignified death† (Encarta, 2004). Euthanasia is a Greek word, which means â€Å"good death.† As humans, we understand death is something we cannot avoid but having some control over death is empowering and reassuring to us. If someone is suffering from a terminal illness, intolerable pain, or in a long-term coma, euthanasia is an acceptable option for someone to end his or her life. With the consent of their doctor(s) these people should be able to have the law on their side supporting their decisions. Euthanasia began in 1906 when Ohio drafted the first bill supporting the acceptance of euthanasia. Unfortunately, the bill did not succeed. About thirty years later, Reverend Charles Potter founded the Euthanasia Society of America in New York (Humphry, 1999). Since its beginnings, euthanasia or mercy killing as it is also called, has experienced many highs and lows, legal wins and set backs. Most noteworthy is the 1976 Natural Death Act passed by California with 10 states quickly following in California’s footsteps (Humphry, 1999). In 1980, euthanasia made a small gain against its largest opposition, the Catholic Church (Humphry, 1999). Pope John Paul II refuses accepting any â€Å"right to die† ideologies although he permits greater use of painkillers and the right to refuse any means to extend life unnaturally. Today, most states have some laws that allow patients to make informed decisions about how they wish to die. Almost every state allows one to have a living will. This simply states that if one is surviving via ... ...e that is breathing for them, or allowing someone to be in coma with no brain waves and simply existing is counterproductive to technology. We need to have a human say in when technology is simply enabling us to exist as machines. In those times, we need the right to say it is time to die. Euthanasia is at best a complicated subject. However, we a free people in a free society should be permitted one of the biggest freedoms of human life- deciding when to die. Doctors like Dr. Kevorkian should be hailed as heroes for human life not labeled doctors of death. Although this decision should never be made quickly or without counseling and much thought; if someone is terminally ill and in much pain he or she should be able to decide when her or she will die. It should be our last right as a person of this world to decide when it is time to move into the next one. Euthanasia Essay -- Death Research Papers Euthanasia Euthanasia, as defined by the Encarta Encyclopedia, is the â€Å"practice of mercifully ending a person’s life in order to release the person from incurable disease, intolerable suffering, or undignified death† (Encarta, 2004). Euthanasia is a Greek word, which means â€Å"good death.† As humans, we understand death is something we cannot avoid but having some control over death is empowering and reassuring to us. If someone is suffering from a terminal illness, intolerable pain, or in a long-term coma, euthanasia is an acceptable option for someone to end his or her life. With the consent of their doctor(s) these people should be able to have the law on their side supporting their decisions. Euthanasia began in 1906 when Ohio drafted the first bill supporting the acceptance of euthanasia. Unfortunately, the bill did not succeed. About thirty years later, Reverend Charles Potter founded the Euthanasia Society of America in New York (Humphry, 1999). Since its beginnings, euthanasia or mercy killing as it is also called, has experienced many highs and lows, legal wins and set backs. Most noteworthy is the 1976 Natural Death Act passed by California with 10 states quickly following in California’s footsteps (Humphry, 1999). In 1980, euthanasia made a small gain against its largest opposition, the Catholic Church (Humphry, 1999). Pope John Paul II refuses accepting any â€Å"right to die† ideologies although he permits greater use of painkillers and the right to refuse any means to extend life unnaturally. Today, most states have some laws that allow patients to make informed decisions about how they wish to die. Almost every state allows one to have a living will. This simply states that if one is surviving via ... ...e that is breathing for them, or allowing someone to be in coma with no brain waves and simply existing is counterproductive to technology. We need to have a human say in when technology is simply enabling us to exist as machines. In those times, we need the right to say it is time to die. Euthanasia is at best a complicated subject. However, we a free people in a free society should be permitted one of the biggest freedoms of human life- deciding when to die. Doctors like Dr. Kevorkian should be hailed as heroes for human life not labeled doctors of death. Although this decision should never be made quickly or without counseling and much thought; if someone is terminally ill and in much pain he or she should be able to decide when her or she will die. It should be our last right as a person of this world to decide when it is time to move into the next one.

The Anatomy of Abuse Essay -- essays research papers

The Anatomy of Abuse While this paper cannot be a definitive guide to the nature of the abuser, the victims relationship with the abuser and societies part in encouraging gender bias, I hope it will add to the pool of knowledge. It is my hope that, at least in a small way, this paper will be an aid towards helping us all understand the nature of domestic abuse and those who perpetrate or encourage it. George Rolph. London 2004. The abusers -- Actors in disguise. First and foremost abusers are actors. It makes no difference what gender the abusive personality is, their primary skill is to emulate normal behaviour in order to disguise their own condition. I have spoken to many victims of abuse who say that the person they met and fell in love with â€Å"gradually changed† into a monster. This is often one of the most confusing and distressing aspects of abuse from the victims point of view. It is also a situation that the abuser will exploit with varying degrees of vicious skill. While it is impossible to be specific on these subjects in every case, careful observation and research have uncovered certain general consistencies I want to discuss here. The question is; what is going on in the abusers mind that causes them to suddenly, or gradually, become abusive to their new partner? It appears that the abusive personality has learned, by observation and by mimicry of those around them, how to give every appearance of normality and stability for often quite extended periods of time. This means that they are able to convince new partners that they are really charming, wonderful people who should be trusted and are worthy of love and care. This act is easy to maintain in certain social situations and where the abuser has minimal contact with others in an average day. For example, in a work situation where he/she will be in contact with others for a maximum of eight hours per day. Another social situation may be one of casual friendships made in pubs and clubs. Under these conditions the actor (abuser) need only be convincing as a normal person for a minimum amount of time. This is why many friends of the abuser find it hard to believe that the person they think they know could be capable of such barbarity within a long term relationship. In the case of female abuse rs, this difficulty is compounded by social and political myths that see females only as victi... ... Men and boys are subjected to massive amounts of prejudice in everything from education provision; medical cancer research (breast versus testicular for example); housing provision; Divorce; the right to bring up their children alone; hugely insulting articles; newspaper stories and books; job security issues as a result of so-called â€Å"positive† discrimination; discriminatory advertising on the television; hate speech; political discrimination; legal rights and censorship of the male point of view in the media. If men complain about this they are ridiculed and called whiners sometimes by other so-called men in the media but, most often, by radical feminist media spokesmen. This prejudice has led to an explosion of single mothers and the most confused and damaged generation of children our country has ever known. Will someone please tell me the benefits of this utopian radical feminist, left wing view of modern society? * For a great cautionary tale of statistics and their manipulation go to this page on the Web: http://www.ifeminists.net/introduction/editorials/2004/0324.html Copyright  © George Rolph. April 2004 Founder of No More Silence. Contact: grolph(@)no-more-silence.org

Contrasting Imagery with Symbolism Essay

The story The Cathedral by Raymond Carver is a story of transformation of a human character’s life from depression and carelessness to belief and diversity. A cathedral is a symbol of faith, conversion, creativity and strength and is therefore a substantial component of Carver’s story. The process of drawing it becomes the climax of the story when the author uses intense imagery to describe the workings of the drawing that the husband is creating. Imagery and symbolism are greatly used in this story, but in very different ways to provide very different effects. Moreover, the cathedral is connected to the representation of the blind man as a preacher and a teacher. The symbolism of the cathedral in the story makes one believe in the future and optimism. A cathedral symbolizes religion, and the TV show that the two men watch leads to an important question. The blind man asks the husband to describe to him the image of a cathedral. The husband is unable to successfully compose an accurate description because he doesn’t understand the meaning and the symbolism of the building. He is not a man of religion, and he is watching the show only because he has nothing else to do. â€Å"Don’t ask me why this is,†(245) he says. Compelled to think about the purpose of cathedrals, the narrator begins to realize that they symbolize the struggle that people endeavored to build those structures. What would make people do such a thing? Belief and religion sometimes give direction and meaning to peoples’ lives. The effort required to build a cathedral becomes an outburst of creativity. The inability of the husband to understand the purpose of cathedrals shows that he lacks creativity, and his life is meaningless and not fulf illing. By making the husband draw a cathedral together with him, the blind man teaches him about the importance of the cathedrals and the significance of believing in something. The husband experiences something that he has never thought would happen to him, and it makes him aware of the diversity of life. Before Robert came, the husband was alone, and his wife says that he didn’t have other friends. â€Å"Never thought anything like this could happen in  your lifetime, did you, bub?† asks Robert and there is no answer. The narrator’s loneliness caused by urban life has become his style of living, and when he has to communicate with others and to share ideas he becomes anxious. The detachment makes him pessimistic and closed-minded. The narrator’s anxiety disappears as the story progresses, and when he begins to draw he is more relaxed and in a creative mood. The first thing that he thinks of is his house: â€Å"I drew a box that looked like my house†(247). The transformation of the house into a cathedral is a very powerful image. His home and himself derive the symbolism of a cathedral. And â€Å"What’s a cathedral without people?†(247). Characterized as a social place where people meet, the cathedral becomes symbol of the husband’s ability to overcome his loneliness and his inability to communicate. The author uses suddenly uses intense imagery in the story that he hasn’t used before, this is to emphasize the importance of the moment. â€Å"His fingers rode my fingers as my hand flowed over the paper. It was like nothing that I have ever felt before.†(247) This marks the climax of the story as well as the turning point in the thoughts and beliefs of the husband. Nevertheless, the husband doesn’t change his life by himself. It seems that the blind man is showing the husband how to draw and not the opposite. Robert is in control, but the narrator does not oppose that experience. He has been waiting for something like this to happen, and he is happy that it happened. The process of drawing a cathedral together with the blind man creates the symbolism of a cathedral and becomes a religious experience, which symbolizes the husbands conversion – his spiritual epiphany from good to bad. He is taught the meaning of value and virtue; he is happy that he encoun tered Robert. The symbolism of the cathedral is also directly connected to the blind man. His question if the husband is a religious person is almost rhetorical because he already knows that he isn’t. The blind man is a very powerful person because his blindness has made his other senses different than ours in a wonderful way. He sees things from a special perspective, and becomes a person who can share a different angle toward wisdom, a different entrance  toward knowledge. For the husband, Robert comes as nobody, and he becomes somebody. He is like a preacher who opens your mind and gives a meaning to life. The blind man is a teacher, and his image is connected to the spiritual image of a cathedral. The image of a cathedral is an image of something enormously strong, stable and at the same time beautiful and creatively artistic. The author uses imagery not only to create a mental portrait of the physical surroundings of the story, but also to breath life into the symbolism of the images that are created. The small amount of imagery that is used is very significant in that the imagery that is used, brings across very strong and clear pictures of meaning and thought. The symbolism that is in this story is enormous. It can be found everywhere. It is used in contrast with imagery to give greater meaning to the story that otherwise wouldn’t have been clear.

Project on E- Tailing

DFHYCGVSDYHJ E-Tailing E-tailing or E- sell refers to the selling of retail goods electronically everyplace the Internet. The term is a short process for electronic retailing, and surfaced in the nineties for being frequently consumptiond everyplace the Internet. The term is an inevitable addition to other similar terms such as e-business, e-mail, and e-commerce. E-tailing usually refers to the business-to-consumer (B2C) transactions. Online retailing is classified into common chord main categories 1. Click The businesses that operate and through the online channel fall into this category.Prominent exercisings in this category include Dell, Amazon. com and e-Bay. 2. Click and Brick The businesses that use both the online as well as the offline channel fall into this category. Common example includes Barnes and Nobles. 3. Brick and Mortar This is the pompous mode of retailing. The businesses that do not use the latest retailing channels and still rely upon the conventiona l mode belong to this category. E-tailing offers the consumers huge amounts of randomness in the form of web sites with useable links to similar sites that allows consumers to comp are products by looking at individual items.The whatsis of online shop is unmatched indeed. shop pop of your home or office reduces the stresses of waiting in lines and dealing with irritating gross sales people. E-tailing causes problems with fit, since the consumer sensnot try the items on. Return policies may alike act as turn offs and items can be difficult to return. The shipping and discourse costs may turn the customers away. E-tailing requires technology savvy customers and this puts a limit on its potential reach. E-tailing is emerging as an elicit phenomenon in the retail industry that is on a rise despite the disadvantages associated with it.Advantages of e tailing * Minimal investment * sluttish and easy to use * Customer fundamental interaction * Mass media * Search option * user friendly * Global reach Disadvantages of e-tailing * protective cover issues * Customer retention * Unsuitable for legitimate product categories * Complicated medium * Shopping is still a touch-feel-hear experience * control access to internet Yebhi Yebhi began as BigShoeBazaar. com, has a registered user base of close to 1. 5 million people, of who about half a million ache transacted on the site.Nex+ 9us enter Partners and N. R. Narayana Murthys Catamaran Ventures invested Rs 40 crore in Agarwals company in mid-2011. On July tenth 2012, Big Shoe Bazaar India Pvt Ltd. possessor of Brand Yebhi. com announced that it has raised INR degree centigrade Cr in Series C round of funding led by Fidelity Growth Partners India and Qualcomm. PILOT get wind Dear sir/madam We the students of Gogte Institute of technology, Mba department are conducting a travel along on Assessing new category for Yebhi. com for our curriculum. We kindly implore you to provide your views.The informatio n collected result be used only for donnish purpose and will be held confidential. Students conducting the survey Amruta, Rohit, Ketan, Aishvarya, Pooja, Apoorva. Thanking you Yours truly Team members Name of the respondent Occupation Address (optional) Dichotomous questions that is they have 2 options such as yes or no Multiple choice questions galore(postnominal) options (max-5) Scale Questions using the scales such as thrustone scaling, multidimensional scaling. Q. 1) Are you aware about internet? a) yes b) no If yes to Q. go to Q. 2 Q. 2) How do you prefer shop? a) retail store b) online shopping c) others please impute Q. 3) Do you know about online shopping? a) yes b) no If yes to Q. 3 go to Q. 4 Q. 4) Which online site do you prefer shopping? a) flipkart b) homeshop 18 c) yebhi d) myntra e) others please coif Q. 5) Which are the products you purchase? a) Electronic goods b) Apparels c) Books d) Footwears e) Others please specify Q. 6) Which brands do you prefer shop ping online? a) Nike b) Addidas c) buns players d)